Guidelines for Third Party Use of Rightside Brand Elements
Rightside has gained valuable intellectual property rights by the proper and continuous use of its trademarks and service marks (“trademarks”) to identify its goods and services. Improper use of a trademark can cause its value to become generic or diluted. Therefore, it is essential that all brand elements of Rightside including trademarks, web pages, logos, and other distinctive features, are used properly in all promotional, advertising, instructional or other materials. Use of any Rightside brand element should not mislead consumers about any Rightside sponsorship, affiliation, or endorsement of your company or website.
Rightside does not object to referential use of its trademarks (excluding logos) in marketing and promotional materials, books and other printed matter, conferences, applications, demonstrations, and on internet locations, provided such use complies with these guidelines. All other uses of Rightside trademarks or other brand elements require express written permission from Rightside and must also comply with these guidelines.
Except as otherwise agreed by Rightside in writing, Rightside reserves the right to withdraw its permission to use its trademarks at any time and for any reason, including withdrawal of permission to any individual or entity Rightside believes misuses its trademarks or other brand elements. These guidelines as well as the corresponding Rightside Partial Trademark List may be periodically updated without notice.
A trademark is any word, name, symbol, device, design, phrase, sound, color, or a combination thereof, that is used to identify and distinguish the goods and services of an individual or company from the goods and services of others. When used properly, a trademark signifies to the consumer a high standard of quality with respect to certain goods and services. For a list of Rightside trademarks, please see the Rightside Partial Trademark List.
Rules for Proper Usage
Things To Do
- A trademark is a proper adjective used to describe a person, place or thing. Rightside trademarks must be used as a proper adjective (not a noun or verb) the first time in text and periodically thereafter. Never use the trademark as a verb.
- A trademark should be followed by the generic term the trademark describes. Some examples include: “Rightside domain registry service.” For a list of generic descriptors, please see the Rightside Partial Trademark List.
- Trademarks should not be pluralized, or used in the possessive form.
- Always spell and capitalize the trademark exactly as it appears on the Rightside Partial Trademark List. The trademarks should not be altered in any way.
- Designate the trademark with either the ® or TM symbol depending on whether the trademark is registered or unregistered, respectively. For the current status of Rightside trademarks, please see the Rightside Partial Trademark List. Do not use the ® symbol in countries where the trademark has not been registered.
- Distinguish the trademark from the surrounding text by using the trademark in capital or italicized letters, place the trademark in quotes, or use the trademark in a different font as the remaining text.
- Use the trademark in a manner that reflects favorably on Rightside and its products and services. The trademark must never be used in a disparaging manner.
- Only high-resolution logos or other images may be used by those explicitly licensed to do so by Rightside.
- Use the following footnote when using a Rightside trademark: “[insert trademark used] is a Trademark or Registered Trademark of Rightside Operating Co. in the United States and/or other countries.”
Things You Can’t Do
- Do not use Rightside brand elements without express written permission from Rightside, except as otherwise mentioned in the second paragraph of these guidelines.
- Rightside trademarks must not be used in any manner that suggests a common, descriptive, or generic meaning.
- Do not use Rightside trademarks in any way that might mislead consumers about any Rightside sponsorship, affiliation, or endorsement of you or your company, or your products and services.
- Do not incorporate Rightside trademarks with any third party trademarks or logos including your own.
- Rightside brand elements should not be displayed as the most prominent element on your web page or other materials.
- Words such as “official,” “exclusive,” “approved,” “sponsored,” or “endorsed” may not be used in conjunction with any Rightside trademarks without express written permission.
- Do not display Rightside trademarks or logos on any web page or other materials that violate any law or regulation or the rights of any third person.
- Do not adopt brand elements that are identical or confusingly similar to those of Rightside.
- Do not manufacture, sell, or give away merchandise items such as t-shirts, mugs, pens, etc. that use any Rightside trademark, including logos, unless pursuant to an express written trademark license from Rightside.
Rightside, Inc. Partial Trademark List
The absence of a name or logo in this partial trademark list does not constitute a waiver of any and all intellectual property rights that Rightside has established in any of its product, feature, or service names or logos. The status column refers to the status of the trademark in the United States.
Domain Protected Marks List
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* Please contact legalnoticerightsideco with questions.