Enhanced Protection for Brand Owners

Rightside DPML offers a cost-effective, one-step solution to protect your brand’s trademarks against cybersquatting and to ensure your choice of domains are available up to 10 years for future use. With DPML, trademark holders can easily and affordably block registrations of their validated trademarks without defensively purchasing domains for every one of Rightside’s portfolio of 40 best-in-class gTLDs. These include domain extensions ideal for brands like .GIVES, .NEWS, .LIVE, .SOCIAL, .SALE, .SOFTWARE, and .REVIEWS to name a few. 

Rightside DPML™ Delivers Customer Value

Expansive: Allows brand owners to protect more than just their exact-match trademarks across Rightside’s portfolio of 40 outstanding TLDs with our enhanced Variant coverage.

Easy: Protect your brand’s trademark term with as many as 440 domains in a single transaction. Domains blocked by DPML are not active in the DNS so they don’t require your IT team’s involvement.

Versatile: Brands can protect terms across all of Rightside TLDs for up to 10 years while still being able to register specific domains during or after Sunrise.

Economical: DPML costs significantly less in registration fees and management overhead than choosing to defensively register these terms. Additionally, trademark holders may activate these domains at any time.



DPML™ Variant Usage Tips

DPML Upgrade from Rightside, allows Trademark holders to quickly and easily protect their brand across multiple languages and the most commonly used cybersquatting techniques. Did you know that "Typosquatting" (domains that look like your trademark) generate an estimated $500 million dollars annually, in advertising revenue alone. To help combat this, DPML at Rightside allows Trademark holders to protect up to 10 "Variants" of their Trademark across our TLD portfolio free of charge. Try our Typo generator below to see examples of the most commonly used "typosquatting" techniques, that may threaten your brand.

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Frequently Asked Questions

What is DPML™?

The Domain Protected Marks List (DPML ™) is a cost-effective, one-step, solution that allows your clients to protect their trademarks against cybersquatting and maintain availability for future use.

Rather than need to defensively purchase trademarks on all TLD’s, Rightside’s enhanced DPML product allows trademark holders APPLY ONCE to block the registration of trademarked terms and variants across our entire registry TLD portfolio for up to 10 years.

DPML at Rightside offers an enhanced feature set that boasts coverage of over one million Premium domain names as well as coverage of up to ten Variants for common misspellings or phrases that appear confusingly similar to your trademark. Alternatively, Variant blocks can be used to protect up to 10 IDN variations of your trademark in over 200 supported IDN languages.

What are the values of the DPML™ program to the trademark owner?

Expansive: Allows brand owners to protect more than just their exact-match trademarks across Rightside’s portfolio of 40 best-in-class TLDs with our enhanced Variant coverage.

Versatile: Trademark holders can protect terms across all of Rightside TLDs for up to 10 years while still being able to register specific domains during or after Sunrise.

Easy: Protect your client’s trademark term with 440 domains for up to 10 years in a single transaction. Domains blocked by DPML are not active in the DNS so they don’t require your IT team’s involvement.

Economical: DPML costs trademark holders significantly less in registration fees and management overhead than if they chose to defensively register these terms. Additionally, trademark holders may choose to activate these domains at any time. A single Rightside DPML subscription offers potential coverage for up to 440 individual domain names (less than $2.50 per domain).

DPML™ Features

DPML Bundling: DPML from Rightside now comes as a brand protection bundle allowing users to protect up to 11 iterations of their trademark across our Anchor and Variant DPML solutions. DPML bundles are manageable form the Registrar portal UI and via EPP.

Anchor Block: Protect exact-match or contains-match trademarks across Rightside’s business-focused TLD portfolio.

Variant Block: Protect up to 10 additional common misspellings or IDN variants of your trademark for no additional cost.

Premium Coverage: Protect your trademark across over one million Premium domain strings normally excluded from similar brand protection offerings.

Activate: Override DPML block statuses and activate your trademark with no additional activation fees (domain registration fees apply).

Protection Term: Choose to protect your trademark from anywhere between 1 and 10 years with no penalties for short-term registrations.

Trademark Drop Catching: Register a DPML block and regain control of domains matching your Anchor or variant blocks that expire in the aftermarket.

Once created DPML statuses can be monitored through our DPML coverage tool in the Registrar portal. DPML blocks may be overridden to activate the blocked domain registration. For more detailed information on how to process DPML transactions please reference the DPML Technical guide from the Registrar portal.

How does it work?

At the time of registration, brand owners must submit a valid SMD file for their trademark in order to successfully place a DPML block. DPML blocks can then be registered on a string that is either an “exact match” or contains the associated trademark (minimum character length - three characters). Rightside refer to this initial SMD validated block as the “Anchor block”.

Anchor Block

Anchor DPML blocks may consist of an exact match or contains match of a registered trademark

Trademark DPML Label Valid? Explanation
Rightside rightside Yes DPML term is an exact match of the trademark.
Rightside rightsideee Yes DPML term contains an exact match of the trademark.
Rightside myrightside Yes DPML term contains an exact match of the trademark.
RS rsregistry No Trademark is fewer than four characters in length and therefore cannot be used for a “contains” DPML.
Rightside Rights1de No DPML term is a misspelling that does not contain an exact match of the trademark. This term does not qualify for DPML.
Rightside rightsside No The DPML term includes an additional “s” and therefore does not contain an exact match of the trademark.

Variant Block

Brand owners can also create up to 10 Variant blocks associated to the Anchor registration. Variant blocks are new domain objects associated to an Anchor. Variants blocks can be used to increase protection for trademark terms across the Rightside portfolio. Variant blocks may include common misspellings or phrases that appear confusingly similar to your trademark. Trademark holders may also use Variants to protect IDN variations of their trademark across 200 supported IDN languages. Variant DPML blocks may be overridden to activate the blocked domain registration

Acceptable Variant Usage

Rule Description
Minimum Character Length DPML Variants will only support SLD’s greater than or equal to 4 characters
Variant Exact Match DPML Variants cannot be an exact match of any Mark listed in the TMCH
Variant Contains DPML Variants must not contain a registered trademark
Variant Contains DPML Variants must not contain the Anchor block, where the Anchor is a contains match trademark
Variant Unique Variants labels must be unique in the Registry platform
IDN Variants Variant DPML, will accept punycode blocks for IDN Variant DPML
Premium Domains Variant DPML blocks will cover Premium domain names


Rightside reserve the right to revoke any Variant block deemed ineligible for Variant usage or not significantly related to the Trademark holders Anchor DPML block. For more information on variant rules, please reference the DPML guide, available from the Registrar portal

Eligibility

All brands that have eligible trademarks and a valid SMD may buy a DPML subscription. Customers or agents will need to use the SMD file during the registration process to block that specific term across all Rightside gTLDs

Is there a list of TLDs covered by DPML™?

DPML at Rightside covers our entire portfolio of business orientated top level domains, additionally all future TLD’s added to the portfolio will immediately be blocked by existing DPML registrations upon launch. You can find a full list of active TLD’s from the document section on the Registrar Portal.

Can I register or activate a domain covered by DPML™?

Yes, it’s possible to ‘activate’ individual domains covered by an Anchor or Variant DPML block. This means trademark holders can register blocked domain at any point in time, not just during Sunrise. DPML activations are achieved by overriding the DPML block status on a per domain basis. See the DPML Technical guide for further information

How do I offer DPML™ to my clients?

In order to sell DPML as a value added service, Registrars must sign and agree to Rightside’s Master Service Agreement. Registrars interested in taking part should reach out to their account manager or submit a signed copy of the MSA to inforightsideco

Are Premium Domains covered by DPML™?

Both Anchor and Variant blocks now cover Rightside Premium Domain names.

Is there a fee to delete a DPML™ subscription?

No. There is no fee for deleting a DPML subscription.

How do I register a DPML™ block?

The mark holder must first register their mark(s) with the Trademark Clearinghouse (“TMCH“). Once the TMCH validates the mark, it issues a signed mark data file (“SMD File“) that can be used to apply for a DPML block through a Rightside accredited registrar. Rightside will accept DPML registrations both from the Registrar Portal and through EPP transactions.

Are there any exclusions to DPML™ coverage?

There are some minor exclusions to the names that a DPML subscription can block.

Platinum Domains: Rightside’s uber premium, Platinum Domains are not covered by DPML as these domains are reserved at the Registry Level. Platinum Domains account for just over 1% of Premium inventory with approximately 14K domains. Platinum names are primarily super generic terms and unlikely to interfere with DPML blocking due to minimal trademark intersection.

Reserved Names: The Registry reserves names from registration for both internal and ICANN use. Domains that become released from their reserve status are immediately covered by DPML blocking.

Previously Registered Domains: Registered domain names that expire at a later date will automatically be covered by a DPML block. This workflow may be used to regain control of domains previously attained due to cyber-squatting or covered by a URS procedure.

Is there Whois output for DPML™?

Yes, the Whois output identifies the DPML block holder and signifies that the domain is blocked from registration. Future DPML Anchor blocks will also list associated Variants in the WHOIS output.

Do DPML™ account holders need to be current with TMCH?

Yes. The trademark should remain current in the TMCH throughout the life of the DPML block. Rightside may choose to remove a DPML block from a domain if the mark is not kept current in the TMCH.

Are there character limitations?

Yes.

  • Anchor DPML blocks have a minimum character limit of 3 with a maximum of 63 characters
  • Variant DPML blocks have a minimum character limit of 4 with a maximum of 63 characters

DPML labels must be valid SLD domain registration containing no additional special characters outside of hyphens and alphanumeric ASCII characters

What are Reserved Names?

Reserved names are domain names currently unavailable for general sale from the Registry. Domains may be reserved at the registry level for one of two reasons. These reasons are detailed below:

1. ICANN Mandated Reserved names

  • Domains that ICANN have stipulated must be reserved from general sale until further notice, This list includes official country names, Olympic, Charitable and Governmental organisations as well as additional terms detailed in ICANN’s specification 5 agreement
  • Domain collision concerns

2. Names reserved for internal registry use

  • Internal Acceptable usage policy
  • Business development
  • Domain Re-pricing
  • Marketing Use
  • etc

What if I want to ask a question?

Feel free to contact  contact us for more information.

 

 


To learn more about the Rightside DPML solution, email us at at inforightsideco