We take your brand's protection seriously.

At Rightside, we're delighted to offer a cost-effective, one-step, registry-wide solution to protecting your client's trademarks against cybersquatting, for up to ten years, with our Domain Protected Marks List (DPML).

Over the next year, we're bringing over 30 new Top Level Domains (TLDs) to market. This will give your clients an amazing opportunity to create a more focused online presence.

Rather than have to defensively purchase trademarks and trademarks + terms on every TLD, Rightside, together with ICANN and our partners, have developed DPML to let trademark holders APPLY ONCE to block registration of certain terms, and blocks of terms, for which your clients hold trademarks, across our entire registry for up to ten years.

Frequently Asked Questions

What is DPML™?

Registrars will take the technical certification test once, and upon passing are considered certified on the “platform” rather than against a specific TLD. From day one, we’ve worked with ICANN and our partners to put a Rights Protection Mechanism in place before launching our gTLDs. The Domain Protected Marks List (DPMLTM) is that mechanism. From March 31st, it will allow trademark holders to protect their validated trademarks, for periods of up to 10 years, by blocking their trademark and trademark+term, across all current and future Rightside gTLDs. This means you don’t have to defensively purchase real estate on every RightsideTM gTLD during Sunrise. It is available to rights holders with marks active in the Trademark Clearinghouse (TMCH). DPML protects holders against cybersquatting at far lower cost, while also allowing for possible use at a future date. A DPML is not a registration so does not require technical management.

Are all brands eligible?

Yes, all brands that have eligible trademarks and a valid SMD may buy a DPML subscription. Customers or agents will need to use the SMD during the registration process to block that specific term across all Rightside gTLDs.

What is the value of the DPML program to the trademark owner?

Powerful: Allows brand owners to protect more than just their TMCH trademarks. DPML also protects extensions that contain the mark.

Flexible: Trademark holders can protect terms in all Rightside TLDs, while still being able to register specific domains during or after Sunrise.

Simple: It protects a valid term for up to 10 years. Domains blocked by DPML are not live on the Internet, so don’t require your IT team’s involvement.

Affordable: DPML costs brand owners significantly less in registration fees and management overheads than if they chose to defensively register terms.

Is there a list of TLDs covered by DPML?

It covers all TLDs currently available from Rightside. There are approximately 29 TLDs entering Sunrise this calendar year, with more to come next year. The list is available in our Registrar portals documents section in the wholesale price schedule.

Can rights holders decide to use any of the domains they have placed a DPMLTM block on at a later date?

Yes they can. It is possible to ‘override’ a DPML block on a specific TLD. This enables a mark holder to register the domain at any point, not just in Sunrise.

Are there terms and conditions that apply to DPML customers?

Yes. All DPML terms and conditions can be found in the Master Services Agreement in the documents section of the Registrar Portal.

Are Premium Domains covered by DPML?

No, Premium Domains are not covered, and must be purchased separately during the Sunrise period.

For example, if a rights holder owned a trademark for ‘bread’ and chose to add it to the DPML, you may still need to purchase specific Premium Domains such as bread.reviews in order to fully protect your trademark.

You can check the status of any Premium Domains for marks by looking through EPP or the Premium price files in the Registrar portal.

How does an exact match and extended DPML work?

At the time of subscription, the brand owner needs to submit the SMD file they received when they registered their TM with the TMCH. A DPML block can then be requested on a string that is an “exact match” of the TM or contains that trademark (as long as the mark is over 3 letters long).

Once a DPML is in place, that string is blocked from registration on all Rightside TLDs, except premium names, for the time period required.

Only one TM holder can register a DPML block. They may, however, be able to override the DPML block on one or more TLDs by submitting their SMD file for their trademark. For disputes arising from Sunrise applications, DPML and identical SMD holders, please refer to the ‘Sunrise and DPML Dispute Resolution Policy’ in the documents section of the registrar portal.

A domain blocked by DPML is not functional. This means it can’t be used for a website URL, email address or other type of domain-related functionality, unless overridden by the domain holder.

A DPML extended term to block a ‘Trademark + term’ need to contain the trademark wording for which they have a valid SMD file.

How does a mark holder buy a DPML block?

The mark holder must first register their mark(s) with the Trademark Clearinghouse (“TMCH“). The mark(s) must be registered as per the “use” standard. Once the TMCH validates the mark, it issues a signed mark data file (“SMD File“) that can be used to apply for a DPML block through a Rightside accredited registrar.

When will Rightside TLDs launch?

Our first Sunrise commenced in early 2014, and we will be releasing new ones through 2015. A DPML subscription does not block domain registrations made to TLDs prior to that subscription (i.e. post-registration).

Are there any exclusions?

There are some exclusions to the names that DPML subscription can block. These can be checked on the Registry, on EPP commands or through flat files, once Pre-registration is available for a specific TLD.

Premium Domains: Within Rightside TLDs, most domains are priced as standard. However there are a limited number of higher-priced, premium names. These are available to check once Pre-registration is available, before each Sunrise launches. DPML only blocks terms for standard priced names. You may need to register a Premium Domain at the market value during the Sunrise phase in order to fully protect your marks.

Reserved Names: The Registry reserves certain names from registration. (See below for more information on Reserved Names.) These will not be available to block. For example, if ‘ford’ was reserved due to the ICANN collision list on the .NINJA domain, the DPML block would not take effect until the collision list restrictions were removed.

Previously Registered Domains: A term will not be blocked in any TLD when it’s already registered as a domain. If that domain name registration expires at a later date, it will then automatically be included in the block.

Other Rights holders (Matching SMD files): Another trademark holder who has registered the identical trademark with the TMCH, and has an SMD file, may register that term as a domain name, even when a DPML block already exists. The resolution policy framework is available in our Registrar document portal. In these rare cases where multiple, competing SMD files are involved, it is advisable to subscribe to DPML as early as possible.

Is there Whois output for DPML?

Yes, the Whois output identifies the DPML block holder and that the domain is blocked from registration.

Do DPML account holders need to be current with TMCH?

Yes. The trademark should remain current in the TMCH throughout the life of the DPML block. Rightside may choose to remove a DPML block from a domain if the mark is not kept current in the TMCH.

Are there character limitations?

Yes. One and two character strings are not permitted. Three character DPML terms are allowed, but only where they are an exact match of the trademark.

What are Reserved Names?

The Reserved Name List is a specific list of names that ICANN require Rightside to reserve, plus names that Rightside choose to reserve.

What if I want to ask a question?

Feel free to contact  contact us for more information.



Buy DPML Protection

DPML protection for your brand or trademark can be purchased from any of these Rightside Accredited Brand Registrars: